Dr. Ki publishes top downloaded paper during 2018-2019

Dr. Ki’s research entitled “The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic” was recognized by Wiley-Blackwell as the one of the top most downloaded papers among work published between January 2018 and December 2019. 

Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922. doi: 10.1002/mar.21244.

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