"How do consumers' attitudinal ambivalence of trust and distrust toward social media influencers interplay and influence their imitation intention?"-- the research work of Dr. Ki's team, including her PhD student Bingwen Chen and a former FYP student Tszching Chow, won the ITAA 2021 Paper of Distinction Award in the Consumer Behavior track. The research will be recognized and featured at the 2021 ITAA Virtual Conference on November 3-6, 2021. 

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About the International Textile and Apparel Association

 The International Textile and Apparel Association (ITAA) is a professional, educational association composed of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education. It promotes the discovery, dissemination, and application of knowledge and is a primary resource for its members in strengthening leadership and service to society.