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KI, CHUNG-WHA (CHLOE)
Interview with China Daily HK
about influencer marketing
"Driving a ‘human business'"
Media coverage in China Daily HK about influencer marketing's mimicry effect and consumer ambivalence in response to brands' collaboration with social media influencers.
The article "Driving a ‘human business’" was published on
25 February, 2022.

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