Dr. Ki’s research entitled “Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs” was featured as one of the Most Cited Articles and the Most Downloaded Articles from Journal of Retailing and Consumer Services (JRCS) in July 2022.

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The research was also mentioned by Forbes. 

 

JRCS is a Q1 journal with the impact score of 10.972.