Dr. Ki's research featured as both the Most Cited & the Most Downloaded Articles from JRCS

Dr. Ki’s research entitled “Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs” has been featured as one of the Most Cited Articles from Journal of Retailing and Consumer Services (JRCS) published since 2019, in addition to its long feature as the Most Downloaded Articles in the last 90 days from September 2021 until present.

The research work was also mentioned by Forbes. 


JRCS is Q1 journal with the impact score of 10.972. 

Most Cited

Most Downloard