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Home: Welcome

All things work together for good 

Romans 8:28

​Welcome to my corner of the web!

 

I'm Dr. Chloe Ki, an Associate Professor specializing in Fashion Business

at the School of Fashion and Textiles

at Hong Kong Polytechnic University. 

 

Feel free to navigate through this site

to get to know me better. :)

 

Explore the ai-FaMe Lab where
innovation and style come together at https://aifamelab.com/
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Recent News

Recent_News
Top Cited Article 2019-2020.png

Dr. Ki's research published in P&M
has been recognized as 
Top Cited Article during 2019-2020 

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Dr. Ki's research published in P&M
recognized as Top Downloaded Article
for two consecutive years

JRCS_TopCited&DL

Dr. Ki's research was featured
as both the Most Downloaded and
Most Cited Articles published in JRCS 

Latest_Publication

Latest Publication

"Fun by Design:

Visual Form, Realism, and the Hedonic Appeal of

AI-Powered Virtual Assistants"

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https://doi.org/10.1016/j.ijinfomgt.2025.102984

    Highlights

  • This study examines how virtual assistants’ form and realism affect consumers.

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  • Virtual assistants that are visible and realistic enhance consumer evaluations.

​

  • Effects of form are serially mediated through liberation and fun.

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  • Effects of form are serially mediated through hedonic engagement and fun.

​

  • Shopping motivation moderates the strength of these serial mediation effects.

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