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News and Events

Dr. Ki has been appointed as an Associate Editor for the Journal of Consumer Marketing (ABDC: A). We warmly invite submissions to JCM!

The ai-FaMe team has recreated PolyU's physical STORE in the 3D realm of the metaverse. Dive into this virtual experience and explore what is happening at the STORE!

Thank you Vivienne Westwood for welcoming our fashion brand management (SFT413B) students to your store and café in Causeway Bay

Honored to assume the role as an editorial review board member for Marketing Intelligence & Planning (MIP; SSCI; IF=4.4). We warmly invite submissions to MIP!

GFM's Luxury Fashion Brand Mgt. (SFT513) class concluded with students integrating 'Generative AI and the metaverse' into their group projects—proud of their achievements!

The ai-FaMe STORE Avatar Design Contest is Now Accepting Applications

Delighted to share the Fashion Metaverse (FaMe) Project showcase by our SFT students

Dr. Ki and her esteemed RA Szeman Chong's research has been recognized once again as one of the top cited articles in JRCS this year

Dr. Ki had the privilege of presenting her research at a seminar hosted by Seoul National University, Korea

Dr. Ki and her esteemed RA, Szeman Chong, had their research featured as both the Most Cited and Most Downloaded Articles from JRCS

More than just fleeting fame: AI-Integrated Fashion Metaverse Lab (ai-FaMe Lab) has officially launched its website. Visit us @ www.aifamelab.com

Wikipedia's "Influencer Marketing" page includes a citation to Dr. Ki's research, which was published in the journal Psychology and Marketing

Dr. Ki and Ms. Szeman Chong's influencer marketing research was featured as one of the Most Downloaded Articles from JRCS

Dr. Ki's influencer marketing research published in Psychology & Marketing recognized as one of the Top Cited Articles during 2019-2020

Dr. Ki was invited to give a research talk at Korea University, Korea

Dr. Ki was invited to give a lecture about circular fashion at Korea University, Korea

Recipient of Honorable Mention from 2018 KSMS conference

Celebrating a successful half-year closure with the team by sharing research progress in a seminar and enjoying a lunch gathering

PolyU Excellent Teacher Interview - "Empowering Tomorrow's Fashion Innovators: Equipping Students with Metaverse and Generative AI for Career Success"

New Year Team Gathering - Delighted to warmly welcome a group of intelligent women to our team! Happy New Year to you all!

Our recent research published in JRCS - Explore how the purchase of secondhand luxury fashion goods is viewed as a 'wise' consumer choice

Dr. Ki was invited to share her insights on leveraging generative AI in digital fashion marketing research by Sungkyunkwan University, Korea

2023 GFM Workshop in Seoul (SFT5052) has come to a successful close with '5 news coverage,' thanks to our esteemed partners - Hermes, Gucci, Weber Shandwick Korea and more

Our BA Student, Minkyeong Bae, awarded the 2023 URIS scholarship and research fund under the supervision of Dr. Ki

A Hong Kong based luxury retailer, Della’s support for Dr. Ki's expertise in luxury fashion and innovative metaverse research

Thank you KENZO Hong Kong for inviting our SFT students to your K11 MUSEA flagship store!

Dr. Ki's research published in Psychology & Marketing was recognized as one of the Top Downloaded Articles during 2019-2020

Interview with China Daily HK about influencer marketing "Driving a ‘human business"

Dr. Ki's circular fashion research receives 2021 CTRJ Award

Our full paper, developed by SFT's FYP and PhD students, won the ITAA 2021 Paper of Distinction Award

Expert sharing from a senior consultant at Google APAC about "Leveraging data to power your brands"

Sharing the interview clips:
Importance of studying luxury fashion business, the uniqueness of ITC, and our precious students

Grateful to serve as an ITC/FAST faculty member

Dr. Ki received the Excellence in Research Award from University of Tennessee, Knoxville

The award presentation for the ai-FaMe STORE's Avatar Design Contest took place on May 10th. Congratulations to the three talented winners from SFT!

Are you a virtual human? You look incredibly realistic! Dr. Ki's 'Virtual Influencer Marketing' research using Generative AI has just been published in JBR

Come and experience the immersive 360-degree rotatable view of our virtual 'ai-FaMe showroom,' crafted by the ai-FaMe research group!

Enjoy reading "Is livestream shopping (LSS) conceptually new? A comparative literature review of LSS and TV home shopping research" published in JBR

The ai-FaMe Lab conducted a workshop on "Creating Digital Fashion Items and Retail Experiences in the Metaverse" for SFT's GFM students

Hyundai Department Store Duty Free collaborates with the SFT team, Professor Christina Wong, Dr. Magnum Lam, and Dr. Chloe Ki

Two of our SFT students, Minkyeong Bae and Jiyeong Ko, have been awarded the 2023 UN Millennium Fellowship under the guidance of Dr. Ki

2023 Fashion x AI International Symposium was hosted by the AiDLab, with amazing lineup of speakers. Felt grateful to be a part and meet the experts in AI!

Christian Dior Couture Hong Kong gave an exclusive tour to our PolyU SFT students at their Canton Road flagship boutique

The research team's livestream shopping review work, presented by Ms. Ashley Chenn, received the Best Conference Paper Award at the 2022 KSC spring conference

Dr. Ki was nominated to present at PolyU's ETTE Symposium 2022 about online teaching and learning during the COVID-19 pandemic

Cartier invited ITC students to their international conference “Cartier Art Dialogues”

Recipient of 2021 ITC Outstanding Teaching Award

Dr. Ki and Ms. Szeman Chong's influencer marketing research was mentioned in Forbes

Expert sharing from Chloé's marketing & communication team "How to communicate to the luxury customers in the post-pandemic era"

Dr. Ki's research article published in Psychology & Marketing received Top Downloaded Paper Award during 2018-2019

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