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KI, CHUNG-WHA (CHLOE)
News and Events
Congratulations to our ai-FaMe team member, Chuyi Lai, for being selected as a finalist for the prestigious AiDA Global Design Awards 2026
Congrats on the 4th IP milestone! š āNate,ā aiāFaMe Labās avatar designed by Chu Yi Lai, has received HKSAR Design Registration
Proud to launch the first-ever collaboration between PolyU SFT Ć lululemon: Empowering future fashion leaders to rethink how we design, make, and move forward! ā»ļø
ai-FaMeās third avatar, āFaisy,ā designed by Chu Yi Lai, receives its 3rd design registration certificate from the HKSAR governmentās Designs Registry
aiāFaMe Labās 2nd Impact Project with renowned art toy brand BADMEAW: Integrating digital fashion, character branding, and art toy culture at Thailand Toy Expo 2026
Another milestone! aiāFaMeās 2nd successful IP registration (No. 2526920.0), designed by Natalie Jim, granted by the HKSAR Government
Fashion to ImpactāaiāFaMe Lab received its first design registration certificate from the HKSAR Governmentās IP department, thanks to Catherine Hui
Using AI social listening and consumer surveys, our new JRCS article explores how NFT fashion holds a distinct role and value from digital fashion
The ai-FaMe teamāSophie Xue and Jiayu Wangādelivered a Gen AI tutorial to SFT MA students, who enjoyed the session. Thank you for boosting their AI literacy!
SFT outstanding student project showcase: GFM students leverage Generative AI to shape ALAĆAās strategic future. Watch the curated presentation video!
A huge congratulations to PolyU SFT PhD candidates, Violet Wang and Sophie Xue, on receiving this prestigious award and elevating PolyU SFT fashion business research
Congratulations to ai-FaMe Start-Up for being selected as a Finalist in the Communication Category of the K-Design Award 2026 for its Brand and Communication Identity
āThis partnership connects circular fashion education with real-world industry practice, creating meaningful learning opportunities for our students,ā said Prof. Chloe Ki
We are absolutely delighted to welcome the talented Zoey Gao, a graduate of UALās London College of Fashion, to the aiāFaMe team!
PolyU SFT joins Louis Vuitton Les Extraordinaire 2026 Fur Event at K11 MUSEA, led by LVās Merchandising and Styling team
ai-FaMe teamāChuyi Lai and Catherine Huiātransformed original characters into a dynamic animation that brings the spirit of Hong Kongās urban sports fashion to life
Team publishes in International Journal of Information Management (SSCI Q1 Top 1st, IF 31) on AI Virtual Assistants ā Recognizing SFT PostDoc and PhD Candidates
The ai-FaMe team has won the Best Paper Award once againāthis time at the 2025 Korean Society of Costume Conference. Congratulations to Dr. Woojin Choi!
Szeman from ai-FaMe Lab led a step-by-step Metaverse tutorial on creating digital fashion and virtual stores in the metaverse, boosting studentsā digital literacy!
Thanks to PolyU networking funding secured by Prof. Joanne Yip and Prof. Chloe Ki, SFT students had the exciting opportunity to visit UALās London College of Fashion
New editorial appointment: Prof. Ki begins Associate Editor role at the Journal of Retailing and Consumer Services for 2026ā2028
Prof. Ki has joined the Editorial Review Board of the International Journal of Consumer Studies, led by new Editor-in-Chief Prof. Carlos FlaviƔn
East Meets West in Fashion 4.0: Developing AI Literacy and Digital Entrepreneurial Skills in SFT Students through Collaboration with LCF ā PolyU SFT x UAL LCF Virtual Exhibition
ai-FaMe Teamās latest research on Physical AI is now published in the prestigious JBR. Thank you, Dr. Choi, for leading five experimental studies and bringing this work to publication!
East Meets West 2026: Bridging Art and Fashion Networks Between HK and UK with the University of Manchester and London College of Fashion
Honored to be part of the āBusiness Talk with Deepak Bhattā podcast series, discussing āFashionās Future: AI, Brand Identity & Consumer Trends.ā
ai-FaMe's first knowledge transfer project ā Redefining the future of fashion in the hybrid era of Digital-Physical Convergence
Prof. Ki was honored to be invited by EDC to present her Good Teaching Practice Showcase titled "Equipping Students with Metaverse and Generative AI for Career Success"
Sincere thanks to the Louis Vuitton Merchandising Team for delivering their very first expert sharing session to our PolyU SFT MA students
Honored to be part of the new editorial team for the Journal of Internet Commerce (SSCI; IF 4; ABDC B). We look forward to receiving your submissions!
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