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News and Events

The First Academic–Industry Collaboration Between lululemon and PolyU SFT on Circular Activewear

ai-FaMe Team’s latest research on Physical AI is now published in the prestigious JBR. Thank you, Dr. Choi, for leading five experimental studies and bringing this work to publication!

East Meets West 2026: Bridging Art and Fashion Networks Between HK and UK with the University of Manchester and London College of Fashion

Honored to be part of the “Business Talk with Deepak Bhatt” podcast series, discussing “Fashion’s Future: AI, Brand Identity & Consumer Trends.”

ai-FaMe's first knowledge transfer project — Redefining the future of fashion in the hybrid era of Digital-Physical Convergence

Prof. Ki was honored to be invited by EDC to present her Good Teaching Practice Showcase titled "Equipping Students with Metaverse and Generative AI for Career Success"

Sincere thanks to the Louis Vuitton Merchandising Team for delivering their very first expert sharing session to our PolyU SFT MA students

Honored to be part of the new editorial team for the Journal of Internet Commerce (SSCI; IF 4; ABDC B). We look forward to receiving your submissions!

Dr. Ki and Dr. Woojin Choi were invited to deliver a special lecture titled 'AI x Fashion Retail and Marketing Research' at a research seminar held at SKKU

Two GFM students hired! Delighted to host the LVMH Fashion Group’s Recruitment Talk at PolyU SFT, which led to successful student job placements within the Group

East Meets West in Fashion 4.0: Developing AI Literacy and Digital Entrepreneurial Skills in SFT Students through Collaboration with LCF — PolyU SFT x UAL LCF Virtual Exhibition

ai‑FaMe Lab’s 2nd Impact Project with renowned art toy brand BADMEAW: Integrating digital fashion, character branding, and art toy culture at Thailand Toy Expo 2026

Another milestone! ai‑FaMe’s 2nd successful IP registration (No. 2526920.0), designed by Natalie Jim, granted by the HKSAR Government

Fashion to Impact—ai‑FaMe Lab received its first design registration certificate from the HKSAR Government’s IP department, thanks to Catherine Hui

Using AI social listening and consumer surveys, our new JRCS article explores how NFT fashion holds a distinct role and value from digital fashion

The ai-FaMe team—Sophie Xue and Jiayu Wang—delivered a Gen AI tutorial to SFT MA students, who enjoyed the session. Thank you for boosting their AI literacy!

SFT outstanding student project showcase: GFM students leverage Generative AI to shape ALAÏA’s strategic future. Watch the curated presentation video!

From pixels to reality, our digital avatars have jumped off the screen and come to life as tangible figures. Visit PolyU STORE to say "Hi" to our physical versions! :)

Exciting news! The ai-FaMe Team’s research on ChatGPT in education is now published—congrats to Sophie and Jiayu on their first publication—more to come!

Tradition Meets Tech – The ai-FaMe team successfully digitized the rich cultural heritage of Chinese Fashion into NFT Art by adorning ai-FaMe's avatars

We are absolutely delighted to welcome the talented and inspiring Zoey Gao, a graduate of UAL’s London College of Fashion, to the ai‑FaMe team!

PolyU SFT joins Louis Vuitton Les Extraordinaire 2026 Fur Event at K11 MUSEA, led by LV’s Merchandising and Styling team

ai-FaMe team—Chuyi Lai and Catherine Hui—transformed original characters into a dynamic animation that brings the spirit of Hong Kong’s urban sports fashion to life

Team publishes in International Journal of Information Management (SSCI Q1 Top 1st, IF 31) on AI Virtual Assistants — Recognizing SFT PostDoc and PhD Candidates

The ai-FaMe team has won the Best Paper Award once again—this time at the 2025 Korean Society of Costume Conference. Congratulations to Dr. Woojin Choi!

Szeman from ai-FaMe Lab led a step-by-step Metaverse tutorial on creating digital fashion and virtual stores in the metaverse, boosting students’ digital literacy!

Thanks to PolyU networking funding secured by Prof. Joanne Yip and Prof. Chloe Ki, SFT students had the exciting opportunity to visit UAL’s London College of Fashion

SNU x PolyU joint webinar "AI & Metaverse x Fashion: Fashion in Hybrid Reality" with Mr. Andy Ku, Co-Founder and CEO of ALTAVA and winner of the LVMH Innovation Award!

AI in Fashion: Dr. Ki was honored to deliver a special lecture discussing the transformative role of AI in revolutionizing the fashion supply chain at SKKU

The ai-FaMe research team is keep expanding and growing! A warm welcome to our new members, Shuqin and Jun!

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