Dr. Ki's Publications

Applications for MS, PhD and RA who are interested in consumer behavior or fashion marketing,
and/or good at statistics or big data analytics, are always welcome.

Dr. Ki's research interests lie in consumer psychology and behavior and linking it to diverse consumption contexts, aimed at identifying the core values/emotions of consumers that encourage/discourage their choice decisions. Particular focuses include: 1) Circular fashion; 2) Digital technology: AI-enabled services (e.g., Amazon's Alexa); Influencer marketing (e.g., human influencers and AI-generated virtual influencers); The metaverse and digital version of selves, digital fashion and digital human; and 3) Luxury fashion

Journal Impact Factors (IFs) are based on the InCite Journal Citation Reports (JCR) by Clarivate at the time of publication.

* Corresponding and/or equal contribution

# Student author


Ki, C.*, Park, S., & Kim, Y. (2022). Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2022.01.071

[SSCI; 2020 JCR rank: Q1 (28/153 in Business); IF: 7.550; ABS list: Category 3]


Ki, C., Ni, Y.*, & Lee, Y. (2022). A study on the psychology and behavior of Chinese consumers using gaming commerce: Based on the basic psychological need theory (중국 소비자들의 게이밍 커머스 이용 심리 및 행동에 관한 연구: 기본심리욕구 충족감을 중심으로). 소비문화연구 Journal of Consumption Culture.

[KCI; Korea Citation Index]


#Lau, O., & Ki, C.* (2021). Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs? Fashion & Textiles.

[SCIE; 2020 JCR rank: Q1 (5/25 in Materials science, textiles); IF: 2.200]


Ki, C.* & Ha-Brookshire, J. (2021). Consumer versus corporate moral responsibilities for creating a circular fashion: Virtue or accountability?. Clothing and Textiles Research Journal. 

[SSCI; 2020 JCR Journal IF: 1.900]

2021 CTRJ Award for Top Altmetric Score since publication


Ki, C.*, Park, S., & Ha-Brookshire, J. (2021). Towards a circular economy: Understanding consumers’ moral stance on corporations’ and individuals’ responsibilities in creating a circular fashion economy. Business Strategy and the Environment. https://doi.org/10.1002/bse.2675

[SSCI; 2020 JCR rank: Q1/Top5% (9/153 in Business and 5/125 in Environmental studies); IF: 10.302; ABS list: Category 3]


Ki, C.*, Cho, E., & Lee, J. (2020). Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users. Computers in Human Behavior.

[SSCI; 2020 JCR rank: Q1/Top 5% (4/90 in Psychology, Experimental); IF: 6.829; ABS list: Category 3]


Ki, C.*, #Chong, S., & Ha-Brookshire, J. (2020). How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review. Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.1970

[SSCI; 2020 JCR rank: Q1/Top10% (8/125 in Environmental studies); IF: 8.741]


Ki, C.*, Cuevas, L., #Chong, S., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102133

[SSCI; 2020 JCR rank: Q1 (32/153 in Business); IF: 7.135]

Most Downloaded Articles from JRCS in the last 90 days (- present)

Mentioned by Forbes, 28 Jan 2021


Ki, C.* & Kim, Y. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922. 

[SSCI; 2019 JCR rank: Q2 (31/84 in Psychology, Applied; IF: 2.370; ABS list: Category 3]

Top Cited Article 2019-2020

Top Downloaded Paper 2018-2019


Cho, E., Ki, C.*, & Kim, Y. (2019). Ethnic-inspired design consumption as a means of enhancing self-view confidence. Social Behavior and Personality, 47, e7286. 

[SSCI; 2019 Journal IF: 0.676]

† Top 10 Most Popular Articles and Free Download of the month for July 2019


Ki, C., Lee, K., & Kim, Y.* (2017). Pleasure and guilt: How do they interplay in luxury consumption?. European Journal of Marketing, 51(4), 722-747.

[SSCI; ABDC: A*; 2017 Journal IF: 1.497; ABS: Category 3]


Ki, C. & Kim, Y.* (2016). Sustainable versus conspicuous luxury fashion purchase: Applying self-determination theory. Family & Consumer Sciences Research Journal, 44(3), 309–323. 

[SCOPUS indexed journal]

Best Paper Award in apparel, textiles, and merchandising track published in 2016

† Top 10 Most Downloaded Articles during 2016


Ki, C.* & Kim, Y. (2016). Sustainable luxury fashion consumption and the moderating role of guilt. Fashion, Industry & Education, 14(1), 18-30. https://doi.org/10.7741/fie.2016.14.1.018