Dr. Ki's Research Philosophy

"I aspire to be a researcher whose curiosity and dedication fuel a lifelong passion for advancing knowledge in fashion retail and consumer behavior. I am driven not only to understand the evolving psychology of fashion consumers and emerging industry trends, but also to ask meaningful questions that challenge existing perspectives and inspire new ways of thinking. Through continuous learning, innovative research, and thoughtful inquiry, I hope to contribute insights that advance the field while creating meaningful impact for both academia and industry."