Dr. Ki's Research Interests

​I am driven by a strong sense of curiosity that continually motivates me to explore new frontiers within my field. This curiosity inspires me not only to deepen my understanding of the rapidly evolving dynamics of fashion consumer behavior and emerging industry trends, but also to continuously adopt and integrate state-of-the-art methodologies into my research.

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My goal as a researcher is not only to contribute to the advancement of knowledge in fashion retail and marketing, but also to translate research findings into meaningful teaching and learning experiences. I am passionate about equipping students with the most up-to-date knowledge, industry insights, and critical perspectives so they can better navigate the evolving fashion and retail landscape.

My research primarily focuses on understanding the psychology and behavior of fashion consumers across diverse consumption settings.

Some specific areas of interest include: