KI, CHUNG-WHA (CHLOE)
Dr. Ki's Research Interests
As a committed researcher, my guiding principle is a deep curiosity that drives me to consistently explore new frontiers within my field. I am deeply committed to remaining at the forefront of understanding the complex dynamics of fashion consumer behavior, especially with respect to emerging trends, and integrating state-of-the-art methodologies into my research. My ultimate goal as a researcher is to contribute to the advancement and expansion of knowledge in the field of fashion retail and marketing, with a focus on my specialized expertise. My research primarily revolves around understanding the psychology and behavior of fashion consumers in diverse consumption settings.
Some specific areas of interest include:
Luxury Fashion
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The mechanism behind sustainable luxury consumption compared to conspicuous luxury consumption
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The interplay between pleasure and guilt in luxury consumption
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Wise consumer choices in online secondhand luxury shopping
Related Publications
Luxury Fashion
Digital Technology Mediated Fashion Retail & Marketing
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Social media influencer marketing: Leveraging taste and opinion leadership
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How gamified VR fashion apps address user needs in gaming e-commerce
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Livestream shopping: A comparison with TV home shopping
Related Publications
Digital Technology Mediated Fashion Retail and Marketing
Circular Fashion
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A systematic literature review on circular fashion
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Do consumers perceive a moral responsibility in promoting circular fashion?
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Scale development to assess circular economy change readiness in fashion
Related Publications
Circular Fashion
Artificial Intelligence (AI) and Human-Computer Interaction
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Consumers' mixed sentiments toward virtual human influencers
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Can an AI voice assistant be your friend?
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Metaverse marketing: Consumer perceptions in transitory metaverse platforms, digital personas, and digital fashion engagement
Related Publications
AI and human-computer interaction