KI, CHUNG-WHA (CHLOE)
Dr. Ki's Research Interests
At the core, Dr. Ki’s research interests lie in consumer psychology and behavior and linking it to diverse consumption contexts aimed at identifying the core values and emotions of consumers that encourage or discourage their choice decisions.
Dr. Ki's research interests include, but are not limited to:


Luxury Fashion
-
The mechanism behind sustainable luxury consumption compared to conspicuous luxury consumption
-
The interplay between pleasure and guilt in luxury consumption
-
Wise consumer choices in online secondhand luxury shopping
Related Publications
Luxury Fashion


Digital Technology Mediated Fashion Retail & Marketing
-
Social media influencer marketing
-
Gaming e-commerce
-
Livestream shopping
Related Publications
Digital Technology Mediated Fashion Retail and Marketing


Circular Fashion
-
A systematic literature review exploring the path to achieving true circularity in the fashion industry
-
Consumer's and corporate's moral responsibility for creating a circular fashion
-
Development and validation of the FashionReady4CE scales to evaluate change readiness for a circular economy in Chinese fashion organizations
Related Publications
Circular Fashion


Artificial Intelligence & Human-Computer Interaction
-
Intelligent personal assistant (IPA)
-
Virtual human / virtual influencer
-
Avatars, digital fashion, and NFTs in metaverse
Related Publications
AI and human-computer interaction