top of page

Dr. Ki's Research Interests

At the core, Dr. Ki’s research interests lie in consumer psychology and behavior and linking it to diverse consumption contexts aimed at identifying the core values and emotions of consumers that encourage or discourage their choice decisions. 
 
Dr. Ki's research interests include, but are not limited to:

brands_edited.jpg

Luxury Fashion

  • The mechanism behind sustainable luxury consumption compared to conspicuous luxury consumption
     

  • The interplay between pleasure and guilt in luxury consumption
     

  • Wise consumer choices in online secondhand luxury shopping

Related Publications

 Luxury Fashion 

blue20white20textile.jpg
blue%20and%20white%20checkered%20textile_edited.jpg

Circular Fashion

  • A systematic literature review exploring the path to achieving true circularity in the fashion industry
     

  • Consumer's and corporate's moral responsibility for creating a circular fashion

  • Development and validation of the FashionReady4CE scales to evaluate change readiness for a circular economy in Chinese fashion organizations

Related Publications

 Circular Fashion 

bottom of page