Funds and/or Projects

Research projects

2022- 2024

Ki, C. (PI), Lee, H., Cho, E., & Jang, J. (Co-Is) “Digital humans in the metaverse era: Investigating whether and how AI-powered digital humans influence fashion consumer behavior". Departmental General Research Fund (2021/22), Hong Kong Polytechnic University. HK$68,891. † PolyU#UAQ9

2021- 2023

Ki, C. (PI), Wang, B., & Ha-Brookshire, J. “From a linear toward a circular economy: Are fashion businesses ready to make this change?”. Departmental General Research Fund (2020/21), Hong Kong Polytechnic University. HK$106,000. † PolyU#UAMB


Ki, C. (PI), & Ni, Y. “The mechanism by which Chinese consumers are motivated to use gaming e-commerce: A self-determination theory approach”. Korean Consumption Culture Association's Research Supporting Program of Nexon Korea for Game Studies (2021). KRW 2,000,000 (HK$13,900). † PolyU#ZGCG

2018- 2021

Ki, C. (PI). “Consumer psychology and behavior in contexts that involve digital technologies.” Hong Kong University Grants Committee’s Start-up Fund for New Recruits (2018). HK$ 500,000. † PolyU#BE1Q

Teaching and education funds/projects

2022- 2023

Ki, C. (PI). “Fashion Metaverse Lab: The metaverse for fashion business and design education” for Strategic Plan Initiatives to enhance Student Learning Experience through the Use of Interactive Pedagogies for 2021-22 (2nd round) Hong Kong Polytechnic University. HK$125,000. † PolyU#


Ki, C. (Awardee). “ITC outstanding teaching award 2021”, Hong Kong Polytechnic University. HK$20,000.