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Funds and/or Projects
Bae, M. (Student) & Ki, C. (PI and Chief supervisor) “Analyzing the effectiveness of communication by applying ChatGPT over online human agents for fashion brands in terms of persuading consumers’ decision and purchase process". Undergraduate Research and Innovation Scheme (URIS) (2023/24). Hong Kong Polytechnic University. † PolyU#P0047992
Ki, C. (PI), Lee, H., Cho, E., & Jang, J. (Co-Is) “Digital humans in the metaverse era: Investigating whether and how AI-powered digital humans influence fashion consumer behavior". Departmental General Research Fund (2021/22), Hong Kong Polytechnic University. † PolyU#P0042649
Ki, C. (PI), Wang, B., & Ha-Brookshire, J. “From a linear toward a circular economy: Are fashion businesses ready to make this change?”. Departmental General Research Fund (2020/21), Hong Kong Polytechnic University.
Ki, C. (PI), & Ni, Y. “The mechanism by which Chinese consumers are motivated to use gaming e-commerce: A self-determination theory approach”. Korean Consumption Culture Association's Research Supporting Program of Nexon Korea for Game Studies (2021). † PolyU#P0038159
Ki, C. (PI). “Consumer psychology and behavior in contexts that involve digital technologies.” Hong Kong University Grants Committee’s Start-up Fund for New Recruits (2018). † PolyU#P0000245
Teaching and education funds/projects
Ki, C. (PI), & Lee, Y. (Dept. of Textiles, Merchandising & Fashion Design at the Seoul National University as the external partner). “From University to Metaversity: A More Engaging, Liberating, and Fun Meta-Classroom for Fashion Retail and Marketing Education.” Teaching Development Grant (2022-25), Hong Kong Polytechnic University. † PolyU#TDG22-25/VTL-25 with research elements
Ki, C. (PI). “Fashion Metaverse Lab: The metaverse for fashion business and design education” for Strategic Plan Initiatives to enhance Student Learning Experience through the Use of Interactive Pedagogies (2021-22 2nd round) Hong Kong Polytechnic University. † PolyU#SPF21-22/A3/ITC03 with research elements
Ki, C. (Awardee). “ITC outstanding teaching award 2021”, Hong Kong Polytechnic University.
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