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KI, CHUNG-WHA (CHLOE)
Funds and/or Projects
Research projects
2025-2026
Ki, C. (Co-PI/PC), Zhang, M., Yick, K., Yip, J., Lam, M., Huang, T., Lam, K., & Cheung, T. (Co-PIs) “Urban Sports Fashion: Integrating Athletic Performance, Cultural Trends, and Design Innovation” Hong Kong Polytechnic University † PolyU#P0058207
2024-2026
Ki, C. (PI & Chief Supervisor) & Wong, C.W.Y. (Co-Supervisor) UPSF-Incentive Scheme Fund
2024-2026
Ki, C. (PI), Lam, M., & Lee, Y. (Co-Is) Postdoc Matching Fund. † PolyU#P0048945
2024-2027
Ki, C. (PI), Lam, M., & Wong, C.W.Y. (Co-Is) “Investigating the duty-free shopping market: Analyzing current policies, competitive landscape, consumer insights, and market entry strategies in multinational area" Industry Partnership Research Donation Fund † PolyU#P0046835
2022-2024
Ki, C. (PI) & Lee, H. (Co-I) “Digital humans in the metaverse era: Investigating whether and how AI-powered digital humans influence fashion consumer behavior". Departmental General Research Fund † PolyU#P0042649
2021-2023
Ki, C. (PI), Wang, B., & Ha-Brookshire, J. “From a linear toward a circular economy: Are fashion businesses ready to make this change?”. Departmental General Research Fund † PolyU#P0036558
2021
Ki, C. (PI) & Ni, Y. “The mechanism by which Chinese consumers are motivated to use gaming e-commerce: A self-determination theory approach” Korean Consumption Culture Association's Research Supporting Program of Nexon Korea for Game Studies. † PolyU#P0038159
2018- 2021
Ki, C. (PI). “Consumer psychology and behavior in contexts that involve digital technologies.” Hong Kong University Grants Committee’s Start-up Fund for New Recruits (2018). † PolyU#P0000245
Teaching and education funds/projects
2025-2026
​Ki, C. (PI), Houlton, R., & Banerjee, S. (2025). “East Meets West in Fashion 4.0: Developing AI Literacy and Digital Entrepreneurial Skills in SFT Students through Collaboration with the London College of Fashion”. School Learning and Teaching Development Grants (2025-26), Hong Kong Polytechnic University.
† PolyU#8AM3 with research elements
2024-2025
​Ki, C. (PI), & Yip, J. (2024). “East Meets West: Bridging Art and Fashion Networks between Hong Kong and the United Kingdom.” Network Initiative Scheme (2024-25), Hong Kong Polytechnic University.
† PolyU#NI-2401-SFT
2023-2024
Ki, C. (PI), Chong, S. (Team member), & Lee, Y. (Dept. of Textiles, Merchandising & Fashion Design at the Seoul National University as the external partner). “From University to Metaversity: A More Engaging, Liberating, and Fun Meta-Classroom for Fashion Retail and Marketing Education.” Teaching Development Grant (2022-25), Hong Kong Polytechnic University. † PolyU#TDG22-25/VTL-25 with research elements
2023-2024
Lam, M. (PI), Wong, C.W.Y., Ki, C., & Wong, Z. (Team Members). “Development of business case studies for streetwear branding and management." School Learning and Teaching Development Grants (2023-24), Hong Kong Polytechnic University.
2022-2023
Ki, C. (PI). “Fashion Metaverse Lab: The metaverse for fashion business and design education” for Strategic Plan Initiatives to enhance Student Learning Experience through the Use of Interactive Pedagogies (2021-22 2nd round) Hong Kong Polytechnic University. † PolyU#SPF21-22/A3/ITC03 with research elements
2021
Ki, C. (Awardee). “ITC outstanding teaching award 2021”, Hong Kong Polytechnic University.
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