ai-FaMe Lab’s 2nd Fashion Impact Project with BADMEAW Marks a Huge Success

The ai-FaMe Lab has celebrated a major achievement with the success of its 2nd Fashion Impact Project, created in collaboration with the renowned Thai character IP BADMEAW.

The project unveils a special edition of ai-FaMe’s digital avatar, Nova, developed through a collaboration between Thai illustrator Mueanfun Sapanake and PolyU alumna Natalie Jim. Marking Nova’s evolution from an academic icon to a global collectible, the character is reimagined in BADMEAW’s signature designer toy style. Nova blends sporty street cool with playful charm—featuring braided twintails, bold blue bows, and her iconic black cat ear hat.

The collection was officially presented at Thailand Toy Expo 2026—one of the world’s leading events for hobby, character goods, and creative culture—held from April 4 to 7 at centralwOrld in Bangkok. The response from collectors was overwhelming: All units were sold out during the expo, with additional online releases at Unbox Industries’ Store quickly following suit.

The successful debut of BADMEAW NOVA marked her step onto the international stage, underscoring a practical fusion of digital fashion, character IP, and physical collectibles.

🌱 About Nova

Nova was created in 2024 at The Hong Kong Polytechnic University’s School of Fashion and Textiles. Symbolizing new beginnings and bold innovation, she is an original digital avatar IP designed by PolyU alumna and former ai-FaMe Project Assistant, Natalie Jim.

As the winning design, Nova marked the School’s first step into digital avatar innovation. She was later minted as an NFT on the ai FaMe OpenSea store and brought to life as a physical figure, presented to top graduates at the 2024 PolyU SFT Graduation Ceremony.

https://www.instagram.com/ai.fame.store/

🐾 About BADMEAW

Created by Thai illustrator Mueanfun Sapanake (also known as PINK) and produced by Unbox Industries, BADMEAW is a renowned designer toy character celebrated for its playful “spooky cute” aesthetic.

Taking the form of a cat like figure often cloaked in a hooded cape, BADMEAW blends elements of magic and mischief into intricately crafted designs that captivate collectors worldwide.

https://www.instagram.com/badmeaw_cat/