Prof. Ki has joined the Editorial Review Board of the International Journal of Consumer Studies, led by new Editor-in-Chief Prof. Carlos Flavián

[Joining the Editorial Team of the International Journal of Consumer Studies] I am truly honored to join the Editorial Review Board of the International Journal of Consumer Studies.

It is especially meaningful to contribute to the journal at this exciting stage under the leadership of Prof. Carlos Flavian who has recently taken on the role of Editor-in-Chief. I have long admired Professor Flavián’s contributions to the field, not only through his outstanding research, but also through his work in creating and developing the AI Metaverse Conference / AIRSI Conference, which has become an important forum for scholarly exchange on emerging topics in consumer research, technology, AI, and immersive environments. His vision, leadership, and dedication to advancing scholarship and building academic communities are deeply inspiring. 💙

I look forward to working closely with Professor Flavián, Associate Editors (Dean Weng Marc Lim and Prof. Eugene Cheng-Xi Aw), and the broader editorial team to support the journal’s mission and contribute to the publication of rigorous, impactful, and high-quality research in consumer studies.

Sincerely grateful for this opportunity to serve the journal and the broader consumer research community!

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https://onlinelibrary.wiley.com/journal/14706431