Welcome to my site-! 

Hi, All. I'm Chloe who is currently serving as an Assistant Professor of Fashion Retail & Marketing at Hong Kong Polytechnic University. I hope you know more about me through this website. :)

“All things work together for good” 

Romans 8:28

Recent News

Dr. Ki receives Top Cited Article award
for her influencer marketing research published in Psychology & Marketing

For two consecutive years, Dr. Ki's research published in P&M has been recognized as Top Downloaded Article 

Dr. Ki's influencer marketing research featured as one of the
Most Downloaded Articles from JRCS 

Latest Publication

Ki, C.*, Cho, E., & Lee, J. (2020). "Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users." Computers in Human Behavior.

​

​

https://doi.org/10.1016/j.chb.2020.106412

    Highlights

• The mechanism by which users develop virtual friendships with AI-enabled voice assistants is investigated.

• The two critical dimensions of para-friendship are self-disclosure and social support.

• IPAs that provide a sense of intimacy, understanding, enjoyability, and involvement affect para-friendships.

• Para-friendships strengthen users' intention to continue using IPAs.

• The para-friendship mechanism differs according to the users' social isolation tendency.