Welcome to my site-! 

Hi, All. I'm Chloe who is currently serving as an Assistant Professor of Fashion Retail & Marketing at Hong Kong Polytechnic University. I hope you know more about me through this website. :)

“All things work together for good” 

Romans 8:28

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Recent News

Dr. Ki receives CTRJ award and the Paper of Distinction award
from ITAA 2021

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Dr. Ki receives Top Cited Article award
for her influencer marketing research published in Psychology & Marketing

 

Latest Publication

Ki, C.*, Cho, E., & Lee, J. (2020). "Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users." Computers in Human Behavior.

https://doi.org/10.1016/j.chb.2020.106412

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    Highlights

  • The mechanism by which users develop virtual friendships with AI-enabled voice assistants is investigated.

  • The two critical dimensions of para-friendship are self-disclosure and social support.

  • IPAs that provide a sense of intimacy, understanding, enjoyability, and involvement affect para-friendships.

  • Para-friendships strengthen users' intention to continue using IPAs.

  • The para-friendship mechanism differs according to the users' social isolation tendency.