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Home: Welcome
More than just fleeting fame
AI-Integrated Fashion Metaverse Lab ∣ ai-FaMe Lab
Dr. Chloe Ki

Hi, All. I'm Chloe who is currently serving as an Assistant Professor of Fashion Retail and Marketing at the Hong Kong Polytechnic University. I hope you know more about me through this website. :)

“All things work together for good” 

Romans 8:28


Recent News

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Dr. Ki's research published in P&M
has been recognized as 
Top Cited Article during 2019-2020 

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Dr. Ki's research published in P&M
recognized as Top Downloaded Article
for two consecutive years


Dr. Ki's research was featured
as both the Most Downloaded and
Most Cited Articles published in JRCS 


Latest Publication

"Can an AI chatbot be your friend?"



  • The mechanism by which users develop virtual friendships with AI-enabled voice assistants is investigated.

  • The two critical dimensions of para-friendship are self-disclosure and social support.

  • IPAs that provide a sense of intimacy, understanding, enjoyability, and involvement affect para-friendships.

  • Para-friendships strengthen users' intention to continue using IPAs.

  • The para-friendship mechanism differs according to the users' social isolation tendency.

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