Welcome to my site-! 

Hi, All. I'm Chloe who is currently serving as an Assistant Professor of Fashion Retail & Marketing at Hong Kong Polytechnic University. I hope you know more about me through this website. :)

“All things work together for good” 

Romans 8:28

Recent News

Dr. Ki receives CTRJ award and the Paper of Distinction award
from ITAA 2021

Dr. Ki receives Top Cited Article award
for her influencer marketing research published in Psychology & Marketing

Dr. Ki's influencer marketing research featured as one of the
Most Downloaded Articles from JRCS 

Latest Publication

Ki, C.*, Cho, E., & Lee, J. (2020). "Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users." Computers in Human Behavior.

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https://doi.org/10.1016/j.chb.2020.106412

    Highlights

• The mechanism by which users develop virtual friendships with AI-enabled voice assistants is investigated.

• The two critical dimensions of para-friendship are self-disclosure and social support.

• IPAs that provide a sense of intimacy, understanding, enjoyability, and involvement affect para-friendships.

• Para-friendships strengthen users' intention to continue using IPAs.

• The para-friendship mechanism differs according to the users' social isolation tendency.