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Hi, All. I'm Chloe who is currently serving as an Assistant Professor of Fashion Retail & Marketing at Hong Kong Polytechnic University. I hope you know more about me through this website. :)
“All things work together for good”
Dr. Ki receives Top Cited Article award
for her influencer marketing research published in Psychology & Marketing
Ki, C.*, Cho, E., & Lee, J. (2020). "Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users." Computers in Human Behavior.
The mechanism by which users develop virtual friendships with AI-enabled voice assistants is investigated.
The two critical dimensions of para-friendship are self-disclosure and social support.
IPAs that provide a sense of intimacy, understanding, enjoyability, and involvement affect para-friendships.
Para-friendships strengthen users' intention to continue using IPAs.
The para-friendship mechanism differs according to the users' social isolation tendency.