Dr. Ki's influencer marketing research published in Psychology & Marketing recognized as one of the Top Cited Articles during 2019-2020

Dr. Ki’s research entitled “The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic” was recognized by Wiley as a top cited article in Psychology & Marketing during 2019 and 2020.

Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922. doi: 10.1002/mar.21244.