Dr. Ki's research article published in Psychology & Marketing received Top Downloaded Paper Award during 2018-2019

Dr. Ki’s research entitled “The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic” was recognized by Wiley-Blackwell as the one of the top most downloaded papers among work published between January 2018 and December 2019.

Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922. doi: 10.1002/mar.21244.