KI, CHUNG-WHA (CHLOE)
Recipient of Honorable Mention from 2018 KSMS conference
10 November 2018
Dr Chloe Ki, who has recently joined ITC as Assistant Professor, received Honorable Mention at the 2018 Korean Scholars of Marketing Science (KSMS) Doctoral Dissertation Competition for her dissertation titled "The drivers and impacts of social media influencers: The role of mimicry". The award was based on criteria including the solidness of the conceptual development, rigor and appropriateness of the methodology, potential contribution to the academia and industry, and creativity.
Ki, C.*, & Kim, Y. (2018). The drivers and impacts of social media influencers: The role of mimicry, Korean Scholars of Marketing Science (KSMS) International Conference, Seoul, Korea, November https://trace.tennessee.edu/utk_graddiss/5070