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Wikipedia's "Influencer Marketing" page includes a citation to Dr. Ki's research, which was published in the journal Psychology and Marketing

2 December 2021

Dr. Ki's research, originally published in Psychology and Marketing, has been cited on Wikipedia's "Influencer Marketing" page. This research delves into the multifaceted role of social media influencers, highlighting their capacity to not only serve as taste leaders but also as opinion leaders. It further demonstrates their substantial impact on consumer purchasing behavior, ultimately enhancing the effectiveness of marketing strategies.

Related Publication:

Ki, C. & Kim, Y. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36 (10), 905-922.

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