Our BA Student, Minkyeong Bae, awarded the 2023 URIS scholarship and research fund under the supervision of Dr. Ki

Minkyeong Bae, a PolyU/SFT undergraduate, received the 2023 URIS scholarship and a fund of HK$30,000 for the project titled 'Analyzing the effectiveness of communication by applying ChatGPT to online human agents for fashion brands, in terms of influencing consumers' decision-making and purchase processes,' under the chief supervision of Dr. Ki.