Dr. Ki's research has once again been recognized as one of the Top Cited Articles in the Journal of Retailing and Consumer Services (JRCS) this year
1 June 2023
Dr. Ki's research entitled “Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs” continues to be prominently recognized as one of the Top Cited Articles in the Journal of Retailing and Consumer Services (JRCS) over the past three years, spanning from 2020 to the present.
In addition to its ongoing recognition, the research garnered significant recognition in 2022, being acknowledged as both the Most Cited and Most Downloaded articles in the field. Furthermore, the study's impact was amplified by its mention in Forbes, solidifying its significance within the wider academic and industry communities.
JRCS is a Q1 journal with the impact score of 10.972.