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News and Events

Team publishes in International Journal of Information Management (SSCI Q1 Top 1st, IF 27) on AI Virtual Assistants — Recognizing SFT PostDoc, PhD, and MPhil Students

The ai-FaMe team has won the Best Paper Award once again—this time at the 2025 Korean Society of Costume Conference. Congratulations to Dr. Woojin Choi!

Szeman from ai-FaMe Lab led a step-by-step Metaverse tutorial on creating digital fashion and virtual stores in the metaverse, boosting students’ digital literacy!

Thanks to PolyU networking funding secured by Prof. Joanne Yip and Prof. Chloe Ki, SFT students had the exciting opportunity to visit UAL’s London College of Fashion

SNU x PolyU joint webinar "AI & Metaverse x Fashion: Fashion in Hybrid Reality" with Mr. Andy Ku, Co-Founder and CEO of ALTAVA and winner of the LVMH Innovation Award!

AI in Fashion: Dr. Ki was honored to deliver a special lecture discussing the transformative role of AI in revolutionizing the fashion supply chain at SKKU

The ai-FaMe research team is keep expanding and growing! A warm welcome to our new members, Shuqin and Jun!

Excited to announce the launch of the first "PolyU x SNU ai-FaMe Virtual Exhibition." Visit our website and YouTube channel to explore the exhibition

SFT alumna Natalie Jim has created a 3D avatar—SFT's very first digital face and NFT—now officially minted on OpenSea!

The award presentation for the ai-FaMe STORE's Avatar Design Contest took place on May 10th. Congratulations to the three talented winners from SFT!

ai-FaMe's First Knowledge Transfer Project — Redefining what fashion can become in an era of digital–physical convergence

Prof. Ki was honored to be invited by EDC to present her Good Teaching Practice Showcase titled "Equipping Students with Metaverse and Generative AI for Career Success"

Sincere thanks to the Louis Vuitton Merchandising Team for delivering their very first expert sharing session to our PolyU SFT MA students

Honored to be part of the new editorial team for the Journal of Internet Commerce (SSCI; IF 4; ABDC B). We look forward to receiving your submissions!

Dr. Ki and Dr. Woojin Choi were invited to deliver a special lecture titled 'AI x Fashion Retail and Marketing Research' at a research seminar held at SKKU

Two GFM students hired! Delighted to host the LVMH Fashion Group’s Recruitment Talk at PolyU SFT, which led to successful student job placements within the Group

Congrats Dr. Choi! Delighted to share that our SFT postdoctoral fellow, Dr. Woojin Choi, has won the Best Paper Award for oral presentation from 2024 KSCT

The ai-FaMe team is excited to introduce the "Avatar Naming Contest"—an exclusive opportunity to name SFT's first avatars!

Dr. Ki has been appointed as an Associate Editor for the Journal of Consumer Marketing (ABDC: A). We warmly invite submissions to JCM!

The ai-FaMe team has recreated PolyU's physical STORE in the 3D realm of the metaverse. Dive into this virtual experience and explore what is happening at the STORE!

Using AI social listening and consumer surveys, our new JRCS article explores how NFT fashion holds a distinct role and value from digital fashion

The ai-FaMe team—Sophie Xue and Jiayu Wang—delivered a Gen AI tutorial to SFT MA students, who enjoyed the session. Thank you for boosting their AI literacy!

SFT outstanding student project showcase: GFM students leverage Generative AI to shape ALAÏA’s strategic future. Watch the curated presentation video!

From pixels to reality, our digital avatars have jumped off the screen and come to life as tangible figures. Visit PolyU STORE to say "Hi" to our physical versions! :)

Exciting news! The ai-FaMe Team’s research on ChatGPT in education is now published—congrats to Sophie and Jiayu on their first publication—more to come!

Tradition Meets Tech – The ai-FaMe team successfully digitized the rich cultural heritage of Chinese Fashion into NFT Art by adorning ai-FaMe's avatars

Gucci Luxury Job Concert— Explored the Gucci universe and gained valuable insights from the inspiring insiders. Thank you for having our SFT's GFM students!

Discover our latest research publication on Metaverse Fashion, focusing on 3 core elements: online shared 3D space, digital avatar, and branded digital fashion

Celebrating a successful half-year closure with the team by sharing research progress in a seminar and enjoying a lunch gathering

PolyU Excellent Teacher Interview - "Empowering Tomorrow's Fashion Innovators: Equipping Students with Metaverse and Generative AI for Career Success"

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