top of page

News and Events

Are you a virtual human? You look incredibly realistic! Dr. Ki's 'Virtual Influencer Marketing' research-using StyleGAN-has been published in JBR

Come and experience the immersive 360-degree rotatable view of our virtual 'ai-FaMe showroom,' crafted by the ai-FaMe research group!

Enjoy reading "Is livestream shopping (LSS) conceptually new? A comparative literature review of LSS and TV home shopping research" published in JBR

The ai-FaMe Lab conducted a workshop on "Creating Digital Fashion Items and Retail Experiences in the Metaverse" for SFT's GFM students

Hyundai Department Store Duty Free collaborates with the SFT team, Professor Christina Wong, Dr. Magnum Lam, and Dr. Chloe Ki

Two of our SFT students, Minkyeong Bae and Jiyeong Ko, have been awarded the 2023 UN Millennium Fellowship under the guidance of Dr. Ki

2023 Fashion x AI International Symposium was hosted by the AiDLab, with amazing lineup of speakers. Felt grateful to be a part and meet the experts in AI!

Christian Dior Couture Hong Kong gave an exclusive tour to our PolyU SFT students at their Canton Road flagship boutique

The research team's livestream shopping review work, presented by Ms. Ashley Chenn, received the Best Conference Paper Award at the 2022 KSC spring conference

Dr. Ki was nominated to present at PolyU's ETTE Symposium 2022 about online teaching and learning during the COVID-19 pandemic

Thank you Vivienne Westwood for welcoming our fashion brand management (SFT413B) students to your store and café in Causeway Bay

Honored to assume the role as an editorial review board member for Marketing Intelligence & Planning (MIP; SSCI; IF=4.4). We warmly invite submissions to MIP!

GFM's Luxury Fashion Brand Mgt. (SFT513) class concluded with students integrating 'Generative AI and the metaverse' into their group projects!

The ai-FaMe STORE Avatar Design Contest is Now Accepting Applications

Delighted to share the Fashion Metaverse (FaMe) Project showcase by our SFT students

Dr. Ki and her RA Szeman Chong's research has been recognized once again as one of the top cited articles in JRCS this year

Dr. Ki had the privilege of presenting her research at a seminar hosted by Seoul National University, Korea

Dr. Ki and her RA, Szeman Chong, had their research featured as both the Most Cited and Most Downloaded Articles from JRCS

More than just fleeting fame: AI-Integrated Fashion Metaverse Lab (ai-FaMe Lab) has officially launched its website. Visit us @ www.aifamelab.com

Wikipedia's "Influencer Marketing" page includes a citation to Dr. Ki's research, which was published in the journal Psychology and Marketing

New Year Team Gathering - Delighted to warmly welcome a group of intelligent women to our team! Happy New Year to you all!

Our recent research published in JRCS - Explore how the purchase of secondhand luxury fashion goods is viewed as a 'wise' consumer choice

Dr. Ki was invited to share her insights on leveraging generative AI in digital fashion marketing research by Sungkyunkwan University, Korea

2023 GFM Workshop in Seoul (SFT5052) has come to a successful close with '5 news coverage,' thanks to our esteemed partners - Hermes, Gucci, Weber Shandwick Korea

Our BA Student, Minkyeong Bae, awarded the 2023 URIS scholarship and research fund under the supervision of Dr. Ki

A Hong Kong based luxury retailer, Della’s support for Dr. Ki's expertise in luxury fashion and innovative metaverse research

Thank you KENZO Hong Kong for inviting our SFT students to your K11 MUSEA flagship store!

Dr. Ki's research published in Psychology & Marketing was recognized as one of the Top Downloaded Articles during 2019-2020

Interview with China Daily HK about influencer marketing "Driving a ‘human business"

Dr. Ki's circular fashion research receives 2021 CTRJ Award

bottom of page